IFAB - omni-channel startup
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Startup focused on delivering designer furniture directly from the supplier at the best price. All products were presented in a showroom in a fashionable area of Moscow.
The project entered the market at the wrong time. The culture of online ordering was just emerging in Russia.
The problem of choosing designer furniture before ordering from a foreign supplier and facilitating delivery is still relevant today (2023). It is still cheaper to order things directly from the supplier than to buy them in Russia. The entire cycle of production and delivery of furniture to the client in days in Russia is commensurate with the cycle in China.