Gridchin Sergey

CPO

Experienced in developing and monetizing products.

Skilled in designing complex user journeys across various platforms, ranging from smartphones to gaming consoles and Smart TVs

MarTech / Omnichannel commerce / entertainment

As a seasoned executive with over a decade of experience in the tech products industry, I am highly skilled in driving business growth through the development and implementation of innovative solutions. With a passion for solving complex challenges and maximizing revenue, I have a track record of building agile processes and fostering a collaborative environment that allows my teams to excel. I pride myself on staying at the forefront of industry trends and best practices, ensuring that our company remains ahead of the curve and delivers the most relevant and reliable solutions to our clients.

I am currently working as a CPO at START . Previous experiences include roles at SberMegaMarket , marketplace goods.ru , Otto Group Russia, KupiVIP Holding, IFAB.ru

Product management: Cross-functional Team Leadership, Strategic Planning, Stakeholder Management, Product Lifecycle Management, Monetization Strategies
Marketing: SEM, ASO, SEO, Email, Push, Meta Search, SEO, OLV, Audio, Remarketing, Scoring systems, DMP, CDP, RTB, Ad generators, Ad Inventory, in-house tools
Platforms: apps [ios, android, huawei], web, smartTV, tv boxes
Deep experience: Acquisition, Go-to-Market Strategy, customer relationship management, marketing communications, analytics, marketing tools, product vision and development
Processes: Scrum, SAFe, Jira, Confluence, Miro, Notion
Analytics: GA, BQ, DWH, Tableau, Amplitude, data.ai, AppMagic, Sensor Tower, ASOdesk, Apple Search Ads, AppFollow, Collecting feedback from customers
Deep analysis: python, jupyter / google colab, SQL
Design: zeplin.io, figma, draw.io
Testing: graylog, testrail
IDE: Data Grip, dbschema, Sublime

I consider myself a dynamic individual with diverse interests. My hobbies range from sports like skiing, squash, tennis, ping pong, karting, and swimming to intellectual pursuits like playing chess and quiz. When I'm not indulging in these, I can usually be found at the gym.

When I find the time, I enjoy expanding my knowledge through reading and learning new things. I have a particular interest in clinical psychology. I also love exploring cool restaurants and admiring modern architecture.

I value the time spent with my friends and colleagues and appreciate the company of those who are open-minded and relaxed - those who have figured out the 'rules of life' and live it with a sense of calm. Our time together is always enjoyable, light, and fun. The community that I've built around me thrives on humor and communication, fostering a pleasant atmosphere that encourages cooperation and camaraderie.

For those who enjoy a good smoke, I'm always ready to enjoy a cigar at Davidoff. Photography and video editing are among my passions, and I also dabble in stock trading, investing in ventures that appear profitable - my intuition hasn't failed me yet!

Favorite quote

Don’t make a better [x], make a better [user of x].

– Kathy Sierra