• product development and monetization

Gridchin Sergey

Сhief Product Officer at START
International streaming service
Available worldwide

Gridchin Sergey


Experienced in developing and monetizing products for tech companies

MarTech / Omnichannel commerce

As a seasoned executive with over a decade of experience in the digital products industry, I am highly skilled in driving business growth through the development and implementation of innovative solutions. With a passion for solving complex challenges and maximizing revenue, I have a track record of building agile processes and fostering a collaborative environment that allows my teams to excel. I pride myself on staying at the forefront of industry trends and best practices, ensuring that our company stays ahead of the curve and delivers the most relevant and reliable solutions to our clients.


Currently working as a CPO at , worked at , marketplace , Otto Group Russia, KupiVIP Holding, IFAB.ru

My passions

I'm a pretty cool dude, if I do say so myself. I've got a lot of hobbies and interests that keep my life interesting, and they've helped me make some great friends too. I like doing all kinds of sports, like skiing, squash, tennis, karting, and swimming. I also enjoy playing chess and ping pong. When I'm not doing that, you can usually find me at the gym or in the pool.

If you're into smoking, I'm down to hit up Davidoff or Timeless and smoke a cigar or a hookah with you. Photography and video editing are my passions, and I'm also a stock trader. I invest in what seems profitable and my intuition has never steered me wrong.
When I'm not busy with all that, I like to read and learn new things. Clinical psychology is something I'm really interested in. I also love checking out cool restaurants and admiring modern architecture..

I spend a lot of time with my friends and workmates, and I love hanging out with people who are open-minded and relaxed. People who have figured out the rules of life and are just chillin'. We always have a great time together and keep things light and fun.
The community that I create around me is filled with humor and communication. This allows to maintain a pleasant atmosphere and gets people in a cooperative mood.

Worked with

Marketing: SEM, ASO, SEO, Email, Push, Meta Search, SEO, OLV, Audio, Remarketing, Scoring systems, DMP, CDP, RTB, Ad generators, Ad Inventory, in-house tools
Platforms: apps [ios, android, huawei], web, smartTV, tv boxes
Deep experience: Acquisition, Go-to-Market Strategy, customer relationship management, marketing communications, analytics, marketing tools, product vision and development
Processes: Scrum, SAFe, Jira, Confluence, Miro, Notion
Analytics: GA, BQ, DWH, Tableau, Amplitude, data.ai, AppMagic, Sensor Tower, ASOdesk, Apple Search Ads, AppFollow, Collecting feedback from customers
Deep analysis: python, jupyter / google colab, SQL
Design: zeplin.io, figma, draw.io
Testing: graylog, testrail
IDE: Data Grip, dbschema, Sublime

My publications

How It Works. CPA Offer Quelle.ru
Сomplete description of all business processes and unusual situations.

Mediocre Work In CPA Is A Road To Nowhere

The Future of CPA Networks
Admitad.Expert Speaker

Favorite quote

Don’t make a better [x], make a better [user of x].

– Kathy Sierra