Gridchin Sergey

Experienced in product development, monetization and designing complex user journeys across platforms like smartphones, gaming consoles and Smart TVs.

MarTech / Omnichannel commerce / entertainment

As a seasoned executive with over a decade of experience in the tech products industry, I am highly skilled in driving business growth through the development and implementation of innovative solutions. With a passion for solving complex challenges and maximizing revenue, I have a track record of building agile processes and fostering a collaborative environment that allows my teams to excel.

I am currently working as Head of Buyer Experience at Cian. Previous experiences include roles as CPO at START , SberMegaMarket , marketplace goods.ru , Otto Group Russia, KupiVIP Holding, IFAB.ru

An engaged and dynamic professional, I focus on building teams that thrive on trust, collaboration, and clear principles. With a strong strategy and the right environment, I help organizations maintain focus on what truly matters, achieve meaningful results, and foster effective teamwork. I inspire people to unlock their potential, develop leadership skills, and achieve exceptional outcomes with confidence and satisfaction. Passionate about innovation, I constantly analyze existing products to ensure they meet market needs and keep the company competitive in a rapidly evolving world.

In my personal life, I enjoy skiing, squash, tennis, and poker. I also have a strong interest in clinical psychology and photography. Additionally, I am passionate about stock trading, with a focus on investing in businesses with long-term competitive advantages. For those who appreciate cigars, I am always happy to join you for one at Davidoff.

Product management: Cross-functional Team Leadership, Strategic Planning, Stakeholder Management, Product Lifecycle Management, Monetization Strategies
Marketing: SEM, ASO, SEO, Email, Push, Meta Search, SEO, OLV, Audio, Remarketing, Scoring systems, DMP, CDP, RTB, Ad generators, Ad Inventory, in-house tools
Platforms: apps [ios, android, huawei], web, smartTV, tv boxes
Deep experience: Acquisition, Go-to-Market Strategy, customer relationship management, marketing communications, analytics, marketing tools, product vision and development
Processes: Scrum, SAFe, Jira, Confluence, Miro, Notion
Analytics: GA, BQ, DWH, Tableau, Amplitude, data.ai, AppMagic, Sensor Tower, ASOdesk, Apple Search Ads, AppFollow, Collecting feedback from customers
Deep analysis: python, jupyter / google colab, SQL
Design: zeplin.io, figma, draw.io
Testing: graylog, testrail
IDE: Data Grip, dbschema, Sublime

Favorite quote

Don’t make a better [x], make a better [user of x].

– Kathy Sierra