• product development and monetization

Gridchin Sergey

Сhief Product Officer at START
International streaming services
Available worldwide

Gridchin Sergey


Experienced in developing and monetizing products.

Skilled in designing complex user journeys across various platforms, ranging from smartphones to gaming consoles and Smart TVs

MarTech / Omnichannel commerce / entertainment

As a seasoned executive with over a decade of experience in the tech products industry, I am highly skilled in driving business growth through the development and implementation of innovative solutions. With a passion for solving complex challenges and maximizing revenue, I have a track record of building agile processes and fostering a collaborative environment that allows my teams to excel. I pride myself on staying at the forefront of industry trends and best practices, ensuring that our company remains ahead of the curve and delivers the most relevant and reliable solutions to our clients.


I am currently working as a CPO at START START logo employer. Старт лого работодателя. Previous experiences include roles at SberMegaMarket SberMegaMarket logo employer. СберМегаМаркет лого работодателя, marketplace goods.ru Goods.ru logo employer. Гудс лого работодателя, Otto Group Russia, KupiVIP Holding, IFAB.ru

Worked with

Product management: Cross-functional Team Leadership, Strategic Planning, Stakeholder Management, Product Lifecycle Management, Monetization Strategies
Marketing: SEM, ASO, SEO, Email, Push, Meta Search, SEO, OLV, Audio, Remarketing, Scoring systems, DMP, CDP, RTB, Ad generators, Ad Inventory, in-house tools
Platforms: apps [ios, android, huawei], web, smartTV, tv boxes
Deep experience: Acquisition, Go-to-Market Strategy, customer relationship management, marketing communications, analytics, marketing tools, product vision and development
Processes: Scrum, SAFe, Jira, Confluence, Miro, Notion
Analytics: GA, BQ, DWH, Tableau, Amplitude, data.ai, AppMagic, Sensor Tower, ASOdesk, Apple Search Ads, AppFollow, Collecting feedback from customers
Deep analysis: python, jupyter / google colab, SQL
Design: zeplin.io, figma, draw.io
Testing: graylog, testrail
IDE: Data Grip, dbschema, Sublime

My passions

I consider myself a dynamic individual with diverse interests. My hobbies range from sports like skiing, squash, tennis, ping pong, karting, and swimming to intellectual pursuits like playing chess and quiz. When I'm not indulging in these, I can usually be found at the gym.

When I find the time, I enjoy expanding my knowledge through reading and learning new things. I have a particular interest in clinical psychology. I also love exploring cool restaurants and admiring modern architecture.

I value the time spent with my friends and colleagues and appreciate the company of those who are open-minded and relaxed - those who have figured out the 'rules of life' and live it with a sense of calm. Our time together is always enjoyable, light, and fun. The community that I've built around me thrives on humor and communication, fostering a pleasant atmosphere that encourages cooperation and camaraderie.

For those who enjoy a good smoke, I'm always ready to enjoy a cigar at Davidoff. Photography and video editing are among my passions, and I also dabble in stock trading, investing in ventures that appear profitable - my intuition hasn't failed me yet!

My publications

Analysis paralysis
Guide how to stop standing still and start moving with momentum
Slides (pdf)

Gridchin Sergey Гридчин Сергей techweek 29 ноября 2023 Сколково

AI assistants
Click 2023

Технический директор START Кирилл Евсеенко (CTO) и директор по продукту (CPO) Сергей Гридчин обсудили с ведущим Кириллом Розовым, Android экспертом и автором «Android Broadcast» нейросети и их потенциал.

CTO & CPO: The Key Dual in IT
Exploring the key interactions between CTOs and CPOs in the IT landscape.
Click 2023

Гридчин Сергей (CPO) и Кирилл Евсеенко (CTO) рассказывают о своём взаимодействии в компании

How It Works. CPA Offer Quelle.ru
Сomplete description of all business processes and unusual situations.
Click 2018

Mediocre Work In CPA Is A Road To Nowhere
PDF version
https://admitad.academy/reklamodately-v-cpa/ 2018

The Future of CPA Networks
Admitad.Expert Speaker
Click 2018



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Favorite quote

Don’t make a better [x], make a better [user of x].

– Kathy Sierra