• product development and monetization

Gridchin Sergey

Сhief Product Officer at START
International streaming service
Available worldwide

Gridchin Sergey


Experienced in developing and monetizing products for tech companies

MarTech / Omnichannel commerce

I have been involved in digital products since 2012. One of my biggest motivations for each project is solving complex tasks and increasing the company's revenue. In order to create unique products at a fast pace, I build agile business processes and the right atmosphere for teams to cooperate effectively. Keeping my knowledge and skills up to date allows me to implement the company's most relevant and reliable solutions.


Currently working as a CPO at , worked at , marketplace , Otto Group Russia, KupiVIP Holding, IFAB.ru, Glance & Filippe Grandy

My passions

Maintaining a wide range of hobbies and interests isn't just a way to keep my life varied and interesting - it's also a way to meet new friends, build strong relationships, expand one's horizons and be happy learning something new.
In sports I am attracted to skiing, squash, tennis, karting, chess , ping-pong , gym and swimming.
I will gladly to smoke a cigar with you at the Davidoff or a hookah in Timeless.
Photography and video editing are my passion
Sometimes I am a stock trader. Without hesitation invest in what seems to be profitable and my intuition does not fail me.
Reading and consuming useful information is my favorite pastime. I am interested in clinical psychology.
Love the beautiful restaurants and walking around the buildings with modern architecture.
Regularly spend time with friends and workmates. Adore people who are open-minded and chillaxed. Who have made sense of and accepted the rules of life.
The community that I create around me is filled with humor and communication. This allows to maintain a pleasant atmosphere and gets people in a cooperative mood.

Worked with

Marketing: SEM, ASO, SEO, Email, Push, Meta Search, SEO, OLV, Audio, Remarketing, Scoring systems, DMP, CDP, RTB, Ad generators, Ad Inventory, in-house tools
Platforms: apps [ios, android, huawei], web, smartTV, tv boxes
Deep experience: acquisition, customer relationship management, marketing communications, analytics, marketing tools, product strategy
Processes: Scrum, SAFe, Jira, Confluence, Miro, Notion
Analytics: GA, BQ, DWH, Tableau, Amplitude, Collecting feedback from customers
Deep analysis: python, jupyter / google collab, SQL
Design: zeplin.io, figma, draw.io
Testing: graylog, testrail
IDE: Data Grip, dbschema, Sublime

My publications

How It Works. CPA Offer Quelle.ru
Сomplete description of all business processes and unusual situations.

Mediocre Work In CPA Is A Road To Nowhere

The Future of CPA Networks
Admitad.Expert Speaker

Favorite quote

Don’t make a better [x], make a better [user of x].

– Kathy Sierra