Циан / Cian

Worked 2024-2025.
Cian is a leading online real estate classifieds platform operating in the large, underpenetrated, and growing Russian real estate market.
The company has nationwide coverage across Russia and holds leading positions in key cities and regions. Cian ranks among the 14 most visited real estate classifieds platforms globally by web traffic.

key metrics

• Audience: 19.6 million unique monthly visitors (UMV) in 2024
• Listings: 1.9 million average daily active listings in 2024
• Clients: approximately 603 thousand average client accounts in 2024
• Financial Performance: RUB 13.0 billion in revenue in 2024, 24.7% adjusted EBITDA margin, RUB 9.2 billion cash position as of December 31, 2024, with zero debt

my area of responsibility

Head of B2C (Buyer Experience)
BX - product department is responsible for the entire user experience, functioning as a horizontal team that spans across the realty verticals: Secondary, Primary, Transactions, and Short-Term Rentals. Providing the user with a consistent and effective user experience via excellently working core search functions, recommendation systems, advanced AI and AR technologies (for example AI search, AI assistant LLM, photo tagging via CV or AR smart camera)
My main task is to develop a UX strategy that maximizes user retention and increases conversion to leads.
I also optimize the allocation of user attention across all classified ads, considering three monetization models and the varying liquidity of properties via our ML models.